Seeing WWDMAGIC In A Whole New Light

 So I've been in the shoe business for... well, ever really- and have attended TONS of shoe shows/ trade shows. I'm usually, however, on the vendor side. That's industry speak for 'I'm with the people slinging the product' (in my case, the shoes). This trip though, I was hired by WWD's Footwear News Magazine to go to the show and blog about my experience and about what I saw happening in and around the FN Platform show.


 When you're on the selling side you're working like a dog. You're meeting customer after customer selling them shoes, convincing them that your line is better then the countless other lines they've seen, and kissing lots of butts. Now I'm not a sales person so that's just my version of what happens. Don't quote me ;) It's exhausting and I think our sales team is awesome!
When you're someone like a buyer, or say- a blogger... that was me this trip... the tables are turned a bit. You're not someone who needs others to like their product- you're someone that others want to impress. Instead of being greeted at the booth entrance with a skeptical eye ("who's this vendor trying to spy on my goodies") YOU'RE the one they welcome with open arms. It's great!
"Come check out our product! We'd love it if you'd feature us... would you like a water? We have fun giveaways for bloggers!" 
Like I said- quite a difference.

 For the 3 days of FN Platform I got to walk the show with my "Official FN Platform Blogger" badge and check out all the booths from my new perspective and it was really a lot of fun! We did little blogger roundtables 2x a day where we discussed the different trends and shoes and shared our personal favorites. Tuesday was extra fun because Kristen Cavallari joined our roundtable and we all got to do a little Q & A with her about her shoe line. (A separate post about that coming up as soon as I get photos) She even gifted each of us with a pair from her line. 

On the last day I stopped by the BCBG Generation booth and they even had a blogger suite! They were doing nails and hair and had a candy bar and made us all our own personalized bracelets! SO cool!

 I saw lots of shoe brands that I didn't know about, as well as brands I'm very familiar with. I had a lot of fun and hope to be invited back to do it again. The other bloggers were great and I feel like I made some new friends :) 

 OMG speaking of friends! Did you guys see my Instagram!? On my way to Vegas I sat next to Gretchen of RHOC and we got stuck on the plane for a few hours before takeoff and she and I had a blast! She's exactly how I thought she'd be- so fun and sweet.

It's good to be home because as fun as it was, it was even more exhausting! It's been really cool getting back into the swing of things with the blog. It's been so long I almost forgot how to start a new post. But I'm trying!! And I'm still working on that 7 month revamp ;)



Steve Finnell said...


Where should Christians look for God's authoritative truth? Should it be the Bible? Should it be the church of your choice or the church you belong to by chance?

The Bible was completed in 95 A.D. when the apostle John wrote Revelation. Who wrote the Bible? Was it God or was it the church?

John 14:24-26 He who does not love Me does not keep My words; and the word which you hear is not Mine, but the Father's who sent me. (THE WORDS JESUS SPOKE WERE FROM GOD THE FATHER) 25 "These things I have spoken to you while abiding with you. 26 But the Helper, the Holy Spirit, whom the Father will send in My name, He will teach you all things, and bring to your remembrance all the I said to you.

The words of Jesus were from God the Father and He said that The Father would send the apostles the Holy Spirit so they could remember all that He said. The words of the apostles were God's word, their words were Scripture, their words were the Bible.

In, John 14:24-26, Jesus was not talking to the Pope, John Calvin, Martin Luther, Billy Graham, Joesph Smith Jr, Mary Baker Eddy, cardinals, bishops, elders, so-called modern day apostles, preachers, pastors, nor any one claiming to speak for God. If the church or theses men as individuals, were speaking for God by new revelation, then, we would have added books to the Bible. There would the books of the Popes, the book of John Calvin, the book of Billy Graham, the books of elders, the books of churches, the book of Joesph Smith Jr. etc.


YOU ARE INVITED TO FOLLOW MY CHRISTIAN BLOG. Google search steve finnell a christian view

willfullyelegant said...

It is so awesome you got to go see and write about shoes. They are my weakest spot. Loved reading your experience.

Brenda J. Harvey said...

So many beautiful shoes. I love wearing boots in autumn.

Anonymous said...

Oh my goodness you have so many beautiful shoes! I am so impressed.I have been trying to look into buy birkenstock shoes.Thanks again for your information.

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I'm a shoe designer with an obsession for shoes, life and love.