The Shoe Girl's Blog: Cece L'amour Ads

8.02.2011

Cece L'amour Ads

Today was a super exciting whirlwind of activity! We launched the line with a pretty great reception, and had our cocktail party to celebrate. (Photos to come!!)

Thanks to the amazing Jennine from super blog The Coveted for stopping by to show her support. <3

Speaking of support, your comments on my last post have been overwhelming and SO effing sweet and kind. Thank you all for being so amazing. I gave you guys a shout out in my Footwear Plus article that came out today and I will be posting tomorrow. I LOVE YOU!

On to the ads!

The actual ads have our logo on them but these are the ad shots that made it into last week's Footwear News. I am SO in love with these images! Thanks again to the amazing Quang <3

Here's how they look in the spread... pretty cool huh?
(sorry for the glare I'm pretty low-budge)

Pretty cool huh?

XOX,

27 comments:

lamb83 said...: The ads are stunning,and the shoes are fabulous!! Much congrats on the launch!!! :)); August 2, 2011 at 7:38 PM
Anonymous said...: i CANNOT wait to buy a pair!!; August 2, 2011 at 8:02 PM
Ruthlessrocks said...: Ok, I like these ones much better. Shoes look fabulous.

I am sorry to hear you split up with your hubby. If he initiated it, he's a fool because you are funny and lively and good at what you do. And pretty, and have an awesome family. Hugs; August 2, 2011 at 11:03 PM
Kiki said...: wow, can't wait to buy a pair! And cheer up honey, you'll be fine :); August 3, 2011 at 1:53 AM
lizzie said...: holyfuckingshitdude!!!!the ads look so amazing! i just got new shelves in my closet and i can't waaaait to have a pair - or a bunch - of Cece L'amours on them!!:); August 3, 2011 at 6:13 AM
talktomyshoes said...: I am totally going to have to make a trip across the border for a pair. These are all amazing!!! I'm loving the red platforms.
I'm pretty convinced that your designs kick my ass, keep it up!!!; August 3, 2011 at 7:39 AM
ShandyLand said...: THEY ARE AWESOME!! I CAN SEE YOUR STYLE IN ALL OF THEM!!!! SO HAPPY FOR YOU!!; August 3, 2011 at 9:57 AM
Trapped in a box said...: Congrats on all your success. Its so cool to see an OC girl doing amazing things. I'm definitely rooting for you girl! <3; August 3, 2011 at 10:20 AM
Closet Full Of Style said...: Photos are beautiful!! Congratulation on lauching you shoeline! Can't wait to see them in stores!

http://closetfullofstyle.blogspot.com; August 3, 2011 at 10:30 AM
DS said...: Nice! From one shoe designer to another, good luck with your launch. I wanted to say I love the ads, a reader of mines sent me your link, so had to say how much I loved them!; August 3, 2011 at 11:02 AM
Louise said...: The shoes look divine and I LOVE the ads, especially that first one - AMAZING!

Also I missed your last post but I just wanted to say that as a long time reader but non commenter (bad I know!) my heart goes out to you. I know nothing anyone says will take away the hurt but just remember that this too shall pass.

Sending you much love and support xxxx; August 3, 2011 at 6:04 PM
chipsHH said...: Looove the wedges in the first picture!~; August 3, 2011 at 7:23 PM
SwallowingDiamonds said...: I am so proud of you baby!!!!!! EEEEEEEEEeeeee!!!!!; August 3, 2011 at 11:49 PM
it's me ...Twinkie Chan! said...: *clap*clap*clap*clap*clap*

YAY!!!!!!!!!!

Can't wait to see morrreeee.; August 4, 2011 at 1:46 AM
♥ said...: Those look amazing and I can't wait to get my hands on a pair! Keep up the good work Celine!; August 4, 2011 at 9:21 AM
Anonymous said...: OK, seriously though, the shoes and ad are SICK, I NEEEED these in my closet, STAT!! When and where can a shoenista in Orlando FL get her hands on a pair???! Keep up the FABULOUS work! :); August 4, 2011 at 11:49 AM
++MIRA++ said...: Congrats! Love the little details and the photo shoot with the skeletons is like you...girly with a little edginess underneath!; August 4, 2011 at 12:29 PM
rachiecakes said...: LOVE these! the lighting, the styling - just dreamy! <3
feeling greedy & always wanna see more more L'amour :); August 4, 2011 at 4:46 PM
michaels clogs said...: wow great shoes I love them I am glad I stopped in on your blog today.; August 4, 2011 at 7:44 PM
Reich Banks said...: pretty pretty cool cool!!!!!!!
kisses from barcelona
always following you!

http://therachelbanks.blogspot.com

xoxo; August 6, 2011 at 7:38 AM
Dexter said...: Very cool, I can't wait to see more!
It will be also interesting for us readers to see how a new brand develops. Thanks for sharing!; August 6, 2011 at 8:41 AM
Natasha said...: Those peep toes are to die for, quite literally! :) LOL :)
Oh, and never mind the glare :)
p.s. I really like your blog and would like to exchange links with you. Get back to me if your interested.; August 6, 2011 at 9:42 AM
wale said...: Good job! I'm already in love with the first pair!!!; August 6, 2011 at 6:24 PM
Pink Haired Princess said...: Congratulations on the launch; pics and shoes look amazing-get them over to the UK pronto ; ) I'm already clearing out some space for them!! I know I commented on your last post, but just wanted to let you know I'm still thinking of you (in a non creepy way, heehee), can't get it out of my head actually, but hope you're doing ok, hopefully time will heal, although I'm sure it feels like your entire world has fallen apart right now. Unfortunately we never know what's around the corner or how things will turn out. x x x; August 7, 2011 at 3:35 AM
MISCHIEFMAGIC said...: I loved your spread in FN! I can't wait to see your shoes in person. Congrats!!; August 7, 2011 at 12:09 PM
Nikimaait said...: Excuse me while I pick my chin up from the floor... Amaze!

I can't wait to buy!! Hope you ship to Australia!!; August 8, 2011 at 6:30 AM
MsVeve said...: love the first two images and shoes:)) especially the detail on the wedges, sweet! hope ur situation at home gets better, always thought you two were the best couple ever, with allthe fun photos and stuff you did together, but what's important is that you overcome all the bad stuff. In many ways you're my idol :) wishin u the best; August 8, 2011 at 9:31 AM

Bio (blah blah blah...)

So, a little about me and why I think I can call myself The Shoe Girl.

My name is Celine and I grew up in Huntington Beach, California. I like to joke that I was born in high heels, and although that's obviously not true, I was born with the love of shoes in my blood.
My father, a former professional soccer player, came to the US from Morocco in the 70's. He started off as a shoe salesmen and had a natural talent for it. He worked his way up and eventually co-founded a company called French Follies. They made cute little espadrilles and ballet inspired shoes. From there he went on to Guess and Charles David footwear, where he eventually became President of the company and brought it to its height of popularity in the late 80's.

I was so lucky to grow up around shoes. I was the only girl in the 8th grade wearing the kick ass ankle boots Guess was famous for... and remember those Guess jellies?? Yep. I had those too. And at a whopping hundred bucks a pair, let's just say I made a lot of new friends when I came to school in those! That's the first time I felt the power of a hot shoe.

In the 90's, my dad left Charles David/Guess Footwear to pursue a new venture... Bebe Footwear! It was his first shoe license, and it was super successful. Soon after he started his own line with his namesake, Joey O. Since then his company has held the exclusive licenses for L.A.M.B. Footwear, Harajuku Lovers footwear, Charles Jourdan footwear, Laundry by Shelly Segal footwear, Antik Denim footwear, Playboy footwear, Zinc foowear, Hale Bob footwear, Badgley Mischka footwear, Mark and James by B.M. footwear, Betsey Johnson footwear, Betseyville footwear, Jill Stuart footwear, JLO Footwear, and True Religion Footwear. Awesome, right!? :) did I type "footwear" enough?

So... like I said, shoes are in my blood! I realized this at an early age, when I would go into my mom's closet and pull out her shoes and clear off my book shelves, fill them with shoes, and put a sign up that said "Shoe Show". I didn't really know what it meant, other than that was where my dad was always flying off to. Shoe shows. I wanted to be a part of it!
I went to design school in Milan, Italy when I was 20. My professors at Ars Sutoria taught me all about making shoes, including sketching, pattern making, leather tanning, and lots of technical shoe stuff. It was intense.

From shoe school to designer! After graduating from my shoe program I went back home and started working as the assistant to the designer of my dad's company, Titan Industries. At the time, we were only making bebe and Joey O Footwear, and were about to go after our second license, JLO Footwear. I was a part of that project and I loved it! It was so exciting putting what I had learned to use. I was off to China and working my butt off. I was the assistant to our head designer for a little over a year when I got offered the job of taking over as the designer for Playboy. It wasn't anything I had ever thought I would do, but it was a chance to be my own designer! No more assisting!!! I took it! Then, a few months after accepting the position as designer for Playboy, I was offered another line; Zinc footwear! I took it!!! I loved working with Zinc. The clothing was cute and the shoes were much more "my style". Later still, I was given the job as designer of JLO footwear.

I launched the debut collection (and every collection thereafter) for Harajuku Lovers in August 2008, and in May of 2009 I took over as designer of Betsey Johnson footwear until Steve Madden bought out the company in October of 2010.

Currently I'm designing for Bebe footwear and just launched my own line, Cece L'amour, which I am very excited about.

I love my job! I get to work with shoes every day. It's my job to look at shoes in magazines, online, in stores, and on the streets. It's a dream job honestly, and I feel lucky every day. My obsession is my job... So cool!

So anyway, here I am. Here's my blog. I hope you've enjoyed reading it so far. It's been fun for me and I hope that shows. :)

8.02.2011

Cece L'amour Ads

27 comments:

My Life in Heels